AFRICA FELIX JUICE
Africa Felix Juice (AFJ), FIRST STEP’s anchor tenant, is a Joint Venture between Africa Felix Ltd (of Sierra Leone), Tropical Food Machinery (of Italy), and FIRST STEP Economic Opportunity Zone, Inc. Using the latest in food processing technology, the company produces fruit juice concentrate for export to the international community from the innumerable pineapples and mangoes farmed throughout Sierra Leone. AFJ directly employs close to 100 Sierra Leoneans and provides a ready market for nearly 5,000 small farmers throughout the country. Founded by Claudio Scotto, the company’s CEO, AFJ’s mission is to “be a reliable partner of bottlers and brokers in the global drink industry providing a product of proven and reliable quality. It aims in the medium term to become a pioneer and leader in the fair trade tropical fruit juice concentrate market in the EU.”
AFJ began successful operations in April 2011 and is now exporting fair trade and commodity juice concentrate to customers in the EU, Middle East, and the Americas.